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Ratnakanyaka, M., Hendrarini, H. and Tondang, I.S. 2025. Consumer Preferences and Attitudes in Purchasing Cavendish Bananas of the “Sunpride” Brand at Lotte Mart Pakuwon Mall Surabaya (Fishbein Multiattribute Model Approach). Tarjih : Agribusiness Development Journal. 5, 2 (Dec. 2025), 251–259. DOI:https://doi.org/10.47030/tadj.v5i2.1019.