RATNAKANYAKA, M.; HENDRARINI, H.; TONDANG, I. S. . Consumer Preferences and Attitudes in Purchasing Cavendish Bananas of the “Sunpride” Brand at Lotte Mart Pakuwon Mall Surabaya (Fishbein Multiattribute Model Approach). Tarjih : Agribusiness Development Journal, [S. l.], v. 5, n. 2, p. 251–259, 2025. DOI: 10.47030/tadj.v5i2.1019. Disponível em: https://jurnal-umsi.ac.id/agribisnis/article/view/1019. Acesso em: 25 may. 2026.