Ratnakanyaka, M., H. Hendrarini, and I. S. . Tondang. “Consumer Preferences and Attitudes in Purchasing Cavendish Bananas of the ‘Sunpride’ Brand at Lotte Mart Pakuwon Mall Surabaya (Fishbein Multiattribute Model Approach)”. Tarjih : Agribusiness Development Journal, vol. 5, no. 2, Dec. 2025, pp. 251-9, doi:10.47030/tadj.v5i2.1019.