Tarjih : Agribusiness Development Journal

Analysis of Public Perceptions Towards Layer Chicken Farm: Insight from Sumarambu Subdistrict, Indonesia

2025-10-14T18:14:39+00:00

This study investigated community perceptions towards the presence of a layer chicken farm in Sumarambu Subdistrict, Telluwanua District, Palopo City, Indonesia. A descriptive quantitative survey was conducted on 40 households within a 500-meter radius of the farm, categorized into three zones based on proximity. Perceptions were measured across environmental, economic, and social aspects using a Likert scale. The results showed that the community agreed the farm had negative environmental impacts, such as strong odour and poor waste management, with perceptions varying significantly by proximity. From an economic perspective, residents noted advantages, including reduced egg prices and increased consumption. Nonetheless, perceptions were consistent across different areas, suggesting that the farm acts as an economic enclave with minimal integration into the broader community. From a social perspective, the community demonstrated differing opinions regarding the positive impacts on employment, social assistance, and compensation, with no significant spatial variations. This highlights a lack of social responsibility initiatives. The Kruskal-Wallis test revealed substantial differences in environmental perceptions among zones for odour and waste, but not for water pollution and cleanliness. No significant zonal differences were found for economic and social aspects. This study emphasizes the importance of understanding and integrating community perceptions into sustainable livestock development to ensure alignment with local needs, values, and expectations.

Integration of Digital Finance, Contract Farming, and Supply Chain Finance: Empirical Evidence from Smallholder Oil Palm Farmers in West Kalimantan

2025-11-09T14:56:10+00:00

The agricultural sector in Indonesia, particularly the oil palm industry, faces persistent challenges in improving smallholder welfare, stabilizing income, and ensuring financial inclusion. Smallholder oil palm farmers in West Kalimantan often experience limited access to formal financial services, price volatility, and cash flow instability due to weak market linkages and dependence on middlemen. This study aims to analyze the relationship between the adoption of digital financial services, contract farming arrangements, and access to supply chain financing among smallholder oil palm farmers in West Kalimantan. Using a mixed-method approach, quantitative data were obtained from 210 smallholder farmers through structured questionnaires, while qualitative insights were gathered through in-depth interviews with key stakeholders, including cooperatives, off-takers, and financial institutions. The results show that the implementation of digital financial technology (fintech) significantly increases farmers’ access to supply chain financing through improved financial literacy, transaction transparency, and digital credit scoring mechanisms. Furthermore, contract farming serves as an effective intermediary that strengthens the trust between farmers and financial institutions, thereby reducing financing risks. The integration of these three instruments, digital finance, contract farming, and supply chain finance, creates a synergistic model that supports sustainable palm oil production, enhances smallholders’ income stability, and reduces transaction inefficiencies across the value chain. This research provides new empirical evidence on the importance of integrated digital financial ecosystems in supporting the resilience and competitiveness of smallholder farmers. Policy recommendations include the need for stronger institutional collaboration, digital infrastructure development, and the establishment of inclusive financial platforms tailored to smallholder characteristics.

Consumer Preferences and Attitudes in Purchasing Cavendish Bananas of the “Sunpride” Brand at Lotte Mart Pakuwon Mall Surabaya (Fishbein Multiattribute Model Approach)

2025-10-14T17:52:20+00:00

The growth of fresh fruit consumption in Indonesia, especially bananas, is influenced by public awareness of health and product quality. However, there is a problem in the form of a decline in banana consumption in the city of Surabaya during the period 2021–2024. This study aims to identify consumer characteristics and preferences for purchasing "Sunpride" Cavendish bananas at Lotte Mart Pakuwon Mall Surabaya. The research method used is quantitative with primary data collection through questionnaires and interviews with 100 respondents, then analyzed using descriptive analysis and the Fishbein multi-attribute technique covering seven attributes (color, taste, price, size, freshness, number of bananas per bunch and type of banana). The results show that the majority of consumers are women, productive age 20-43 years, have a bachelor's degree, are self-employed, and have a high income. The most considered banana attribute is freshness (Ao= 3.42), followed by sweetness (Ao= 2.80) and yellowish-green color (Ao= 2.70), while price, type, and size are secondary considerations. This indicates that consumers prioritize fruit quality over attributes such as price. This research provides input for the company and Lotte Mart to maintain product quality, especially freshness, taste, and color, and adjust offerings according to consumer needs to maintain loyalty.

Evaluasi dan Strategi Keberhasilan Program Readsi Bagi Petani Kakao di Kecamatan Tiwu Kabupaten Kolaka Utara

2025-10-05T15:17:31+00:00

Program READSI (Rural Empowerment and Agricultural Development Scaling-up Initiative) pada petani kakao di Kecamatan Tiwu, Kabupaten Kolaka Utara, bertujuan untuk meningkatkan kesejahteraan petani melalui penguatan kelembagaan, peningkatan kapasitas sumber daya manusia, dan adopsi teknologi budidaya. Hasil evaluasi menggunakan model CIPP menunjukkan kinerja program berada pada kategori “baik”, dengan kontribusi signifikan terhadap produktivitas dan partisipasi petani, meskipun aspek monitoring dan pelibatan pemangku kepentingan masih perlu diperkuat. Analisis SWOT melalui IFAS dan EFAS menempatkan posisi program pada kuadran I (agresif), sehingga strategi pertumbuhan dinilai paling sesuai. Strategi S–O dimanfaatkan untuk memperkuat kelembagaan dan memperluas pasar, strategi S–T dan W–O diarahkan untuk menghadapi tantangan eksternal dan mengatasi kelemahan internal, sedangkan strategi W–T difokuskan sebagai antisipasi jangka panjang. Rekomendasi mencakup prioritisasi strategi S–O dalam perencanaan pembangunan pertanian daerah, fasilitasi regenerasi petani muda berbasis teknologi digital dan pelatihan kewirausahaan, penguatan kelembagaan tani, serta kolaborasi multipihak guna mendorong inovasi dan keberlanjutan agribisnis kakao.

Strategi Peningkatan Minat Generasi Muda Bekerja Disektor Pertanian di Kabupaten Kolaka Utara

2025-10-05T15:22:52+00:00

This study aims to develop strategies to increase the interest of young farmers in Rante Angin District, North Kolaka Regency, through a SWOT analysis. Data were collected from 20 young farmer respondents aged 15–35 years old using observation, interviews, questionnaires, and literature review. The analysis results indicate a strategic position in Quadrant I (aggressive strategy) with an IFAS score of 3.93 and an EFAS score of 3.67, indicating strong internal strengths and significant external opportunities. Government programs such as Millennial Farmers, People's Business Credit (KUR), technical training, digital market development, organic product certification, private sector partnerships, and smart farming technology are key factors that can encourage youth involvement in the agricultural sector. Recommended strategies include optimizing government programs, increasing youth capacity, developing digital marketing, and positive campaigns to change negative perceptions of agriculture. This study provides basic strategies to support the regeneration of young farmers and increase the competitiveness of sustainable agriculture.

Analisis Peningkatan Produktivitas Usahatani Padi melalui Pendekatan Agribisnis dan Analisis Hidrologi–Klimatologi di Desa Sidosari

2025-12-22T14:12:45+00:00

Produksi padi nasional menunjukkan kecenderungan stagnan pada kisaran 52–54 juta ton GKG dalam beberapa tahun terakhir, yang mencerminkan kerentanan sistem produksi terhadap variabilitas iklim dan ketersediaan air. Penelitian ini bertujuan menganalisis integrasi faktor hidrologi klimatologi dan aspek agribisnis untuk meningkatkan produktivitas usahatani padi di Desa Sidosari, Kecamatan Natar, Kabupaten Lampung Selatan. Data iklim dan hidrologi diperoleh dari sumber sekunder daring, kemudian diolah menggunakan pendekatan Neraca Air Umum (NAU) dengan perhitungan evapotranspirasi potensial metode Thornthwaite. Analisis menghasilkan pola curah hujan tahunan 2.273 mm dengan ETP 2.393 mm, surplus air 348,4 mm dan defisit 468,2 mm, serta identifikasi 6 Bulan Basah, 4 Bulan Lembab, dan 2 Bulan Kering berturut-turut yang menempatkan Desa Sidosari pada tipe agroklimat C2 menurut klasifikasi Oldeman. Kondisi ini menunjukkan bahwa wilayah penelitian sesuai untuk satu musim tanam padi utama pada periode surplus (tanam November–Desember, panen Maret) dan satu musim palawija pada periode kering, sementara upaya penanaman padi kedua menghadapi risiko tinggi akibat defisit air. Dari sisi agribisnis, temuan tersebut mengimplikasikan perlunya penyesuaian kalender tanam berbasis neraca air, investasi pada irigasi mikro dan konservasi air, diversifikasi usaha padi–palawija, serta penguatan manajemen risiko melalui asuransi dan kelembagaan petani. Penelitian ini menyimpulkan bahwa integrasi analisis hidrologi–klimatologi dengan perencanaan agribisnis mampu menyediakan dasar ilmiah dan praktis bagi perancangan strategi produksi, pembiayaan, dan pemasaran yang lebih adaptif terhadap iklim, sehingga meningkatkan peluang keberlanjutan dan keuntungan usahatani padi di Desa Sidosari.

Risk Analisys of Palm Sugar Processing as a Local Leading Product in Mamuju Regency

2025-10-14T18:17:56+00:00

The palm sugar processing industry has significant economic potential as a leading local product; however, it faces various challenges that may hinder sustainability. This study aims to identify the risks encountered by palm sugar businesses in Mamuju Regency and to analyze their severity levels. The research focuses on uncertainties arising from internal and external factors, including raw material availability, production processes, marketing, financial access, and environmental and social aspects. This study employed a descriptive-exploratory method with a mixed-methods approach. Data were obtained through semi-structured interviews, observations, and closed-ended questionnaires involving eight purposively selected respondents. The analysis applied the Risk Matrix, with scores calculated as the product of probability and impact. Risks were then categorized into four levels: low, medium, high, and extreme. Data validity was strengthened through source triangulation and expert judgment from academics and related institutions. The findings identified 13 major risks. Extreme risks included reduced sap supply during the dry season (score 16) and declining market demand (score 20). High-level risks involved equipment damage, price fluctuations, limited access to capital, and extreme weather. Medium risks included inconsistent sap quality, adulteration of raw materials, and conflicts among tappers. Low-level risks were related to delayed payments and workplace accidents. The study concludes that external risks are more dominant than internal risks in determining business sustainability. Comprehensive mitigation strategies are therefore required, including equipment modernization, quality standardization, market diversification, process innovation, and improved access to capital, to enhance the competitiveness of palm sugar as a leading local product.

Forecasting Red Cayenne Chili Prices to Maintain Inflation Stability in West Nusa Tenggara

2025-11-02T12:06:12+00:00

Inflation is a key challenge in economic management because it directly influences purchasing power, living costs, and price stability. In West Nusa Tenggara Province, red cayenne pepper is a volatile food commodity and a major contributor to regional inflation due to sharp price fluctuations and high consumption. This study aims to develop a price forecasting model for red cayenne pepper using the Triple Exponential Smoothing (Holt–Winters) method, which accounts for level, trend, and seasonal components to reflect dynamic price movements. The study uses monthly red cayenne pepper price data from January 2022 to June 2025 sourced from the National Food Agency. Descriptive analysis is applied to identify price characteristics and movement patterns, while inferential analysis is used to estimate the forecasting model. The smoothing parameters α, β, and γ are optimized using EViews and Microsoft Excel to determine the best model specification. The results show that the optimal parameters are α = 0.1, β = 0.3, and γ = 0.3. The model successfully captures seasonal price behavior and achieves a Mean Absolute Percentage Error (MAPE) of 37.54% and a Root Mean Squared Error (RMSE) of 25,557.5, indicating acceptable forecasting performance for a volatile commodity. Forecasts for July 2025 to June 2026 indicate substantial price variability, with the lowest projected price occurring in October 2025 at IDR 58,862.32 per kilogram and the highest in March 2026 at IDR 145,004.93 per kilogram. Seasonal patterns reveal price declines during peak harvest periods and sharp increases during supply shortages.

Disrupted Plurality in Agricultural Sustainability Narratives Worldwide

2025-12-14T14:42:30+00:00

Sustainability has become central in global agricultural research, especially since the SDGs’ adoption in 2015. However, technocratic and market-based narratives still dominate, sidelining equity-based and community-rooted knowledge, particularly from developing countries. This study analyzes 411 Scopus-indexed articles (1990–2025) using bibliometric methods. Focusing on co-authorship, corresponding authorship, and citation networks, the analysis compares the pre-SDG (1990–2014) and SDG (2015–2025) periods. The findings show that, despite expanded international collaboration and increased participation from the Global South in the SDG era, epistemic leadership and citation visibility remain highly concentrated within Global North institutions. While Global South contributions have grown, their largely peripheral positioning limits their influence over dominant sustainability framings. These results indicate that sustainability framing in agricultural research is not conceptually neutral but structurally conditioned by unequal knowledge systems. Addressing such epistemic asymmetries is therefore essential for enabling more plural and context-sensitive sustainability discourses.

The Role of Agricultural Extension in Improving the Productivity of Local Corn Farming in Siompu District, South Buton Regency

2025-12-14T15:54:00+00:00

This study investigates the role of agricultural extension in enhancing productivity of local maize farming systems in Siompu District, South Buton, an island ecosystem characterized by shallow sandy–coral soils and a dominant smallholder strategy combining maize cultivation and goat husbandry. Using a quantitative survey complemented by qualitative field observations, data were collected from 82 maize farmers selected through stratified random sampling. Four variables were examined: (1) effectiveness of extension services, (2) adoption of site-specific maize cultivation technologies, (3) integration of maize–goat farming, and (4) maize productivity. Results indicate extension performance is moderate, constrained by infrequent visits and limited use of field demonstrations. Technology adoption is also moderate; farmers readily adopt low-cost practices such as improved row spacing and organic fertiliser, but show low uptake of key soil and water conservation measures, including mulching, minimum tillage, and balanced fertilisation, which are crucial for sandy soils. The maize–goat integration index shows strong use of goat manure and maize residues, yet integration remains traditional and falls short of zero-waste nutrient cycling. Regression analysis shows technology adoption has the strongest effect on productivity, followed by farming-system integration and extension performance. Overall productivity remains low due to partial agronomic innovation uptake and suboptimal livestock-resource integration. The study recommends a more intensive, site-specific, and integrated extension model that prioritises soil conservation technologies aligned with existing maize–goat practices to strengthen sustainable maize production in small-island dryland agroecosystems. Government seed support is limited and irregular, strongly reinforcing farmers’ reliance on locally sourced seed.

Development of a Multi-Strategy Model for Rural Reduction of Poverty

2025-12-14T15:56:02+00:00

Interrelated structural, social, and administrative factors still influence rural poverty in East Java. This activity aims to analyze the effectiveness of various approaches to poverty alleviation, develop an integrative model appropriate to the region's characteristics, and formulate recommendations for sustainable multi-strategy policies. Data collection was conducted through document studies, observations, and indept interview in three regency, Probolinggo, Blitar, and Nganjuk. The research results show that low agricultural productivity, limited market access, weak local economic institutions, dependence on social assistance, and inaccurate beneficiary data are the leading causes of rural poverty. Each region has a different context, ranging from mentalities and economic capacity barriers to infrastructure inequalities and data accuracy issues that trigger social conflicts. Based on these findings, a multi-strategy model was developed around three main pillars: sharpening fiscal and non-fiscal resources, integrating cross-sectoral programs with the same objectives, and filling program gaps through data strengthening and profession-based empowerment. The multi-strategy approach framework serves as a foundation to ensure that interventions are targeted and aligned with the real needs of the community. This recommendation model is expected to strengthen improve program effectiveness, and accelerate rural poverty reduction by increasing economic capacity and fostering more targeted policy synergies.

Financial Feasibility Analysis and Development Strategy of Kalosi Arabica Ground Coffee Agribusiness in Enrekang Regency (Ebro Brand Case Study)

2025-12-14T15:59:46+00:00

This study aims to analyze the financial feasibility and formulate a development strategy for the Kalosi Brand EBRO Arabica ground coffee agribusiness in Enrekang Regency. The method used is a single-case study design with a quantitative approach using financial data for the period 2021-2025. Data were obtained through observation, interviews, and documentation. The financial feasibility analysis used Net Present Value (NPV), Internal Rate of Return (IRR), Net Benefit Cost Ratio (Net B/C), with a 6% discount rate based on BRI Enrekang loan interest rates in 2025. Sensitivity analysis was conducted to test robustness under adverse scenarios. The results showed an NPV of IDR 218,390,468, an IRR of 15.19%, and a Net B/C of 1.336, indicating that this business is financially feasible even under stress conditions. The SWOT analysis places the EBRO brand in quadrant I (Growth/Aggressive) with coordinates (+1.23, +0.92), recommending an SO strategy, which includes strengthening premium branding, digital market expansion, and production modernization. The findings can be used as a reference for entrepreneurs and policymakers in the development of MSME-scale coffee agribusiness.

Assessing the Impact of RED II and EUDR on Indonesia’s Palm Oil Export Market Share and Market Concentration in the European Union

2025-12-12T07:16:43+00:00

The Renewable Energy Directive II (RED II) and the European Union Deforestation Regulation (EUDR) are the European Union’s primary policy instruments for achieving energy transition targets, sustainability standards, and emission-reductions. These regulations restrict the use of palm oil as a feedstock for biodiesel and tighten traceability requirements for deforestation-free products, thereby potentially affecting Indonesia’s export performance. This study aims to analyze changes in share and market concentration of Indonesia’s palm oil exports (HS 151100) in four major EU destination countries, the Netherlands, Italy, Spain, and Germany, following the implementation of RED II and the early phase of EUDR implementation. This research employed time series data from 2011 to 2024, divided into two periods: seven years before the policy implementation and seven years representing the early phase of RED II (2019-2024). However, the data remain limited for comprehensively assessing the impact of the EUDR, as they only cover the 2023-2024 period. The methods used include the Market Share Index (MSI), the Herfindahl-Hirschman Index (HHI), and a two-mean difference test using a paired sample t-test. The results show a significant decline in Indonesia’s market share in three main countries, Netherlands, Italy, and Spain following the implementation of the policies, while Germany remains relatively stable. The HHI value decreased from 0.016 to 0.06, indicating a shift in market structure from a moderately concentrated market to a more differentiated oligopoly market. This change indicates that Indonesia has undertaken market diversification in response to increasing non-tariff barriers and policy risks imposed by the European Union.

Marketing Strategies for Goat Farming Enterprises in Gorontalo City

2025-12-14T15:49:42+00:00

The role of livestock in fulfilling protein needs and strengthening food security is an integral part of agricultural sector development. This study aims to formulate effective and sustainable marketing strategies for goat farming in Gorontalo by integrating internal strengths and weaknesses with external opportunities and threats, based on local conditions. The research employed a mixed-methods approach using a sequential exploratory model, conducted from January to March 2025, combining qualitative data collection through observation, in-depth interviews, and documentation. Informants were purposively selected, including experienced farmers, consumers, and an academic expert. Data were analyzed using SWOT analysis. The findings indicate that goat farming in Gorontalo City has several internal strengths, including high-quality and diverse superior breeds, farmers' experience, strategic location, competitive prices, and responsive service. External opportunities include high seasonal demand, the use of social media, and government support. The SWOT analysis produced integrated marketing strategies, such as the utilization of digital platforms for promotion, product diversification, technology adoption, and partnerships with the government. These strategies support market expansion, distribution efficiency, and increased productivity, while effectively addressing internal weaknesses and external threats. Policy implications emphasize the need for government support through training, provision of facilities, and partnership programs to promote sustainable economic development and strengthen food security.

Analysis Value-Added of Red Ginger in Sarabba Syrup Product at Balla Ratea Home Industry Gowa Regency

2026-01-05T01:46:50+00:00

This study aims to know the production process and analyze value-added red gingger on sarabba syrup products in Balla Ratea Home Industry, Taeng Village, Palangga District, Gowa Regency. The method of determining informants in this study was purposive sampling with the provision that the owner of the SMEs (Small and Medium Enterprises) Balla Ratea Home Industry in Gowa Regency along with its treasurer and members were the main informants in this study. This study used the Hayami method data analysis technique to determine the added value of red ginger in sarabba syrup products. Research results showed that the process of producing ginger into sarabba syrup product in Balla Ratea Home Industry starting from the washing and peeling process, boiling and extraction, filtering, mixing and cooking, sterilization, cooling, packaging and storage. The amount of value-added in the sarabba syrup product in Balla Ratea Home Industry is Rp. 378,400/kg and the value-added ratio is 77.99%. The value-added of processed ginger products is in the high category.

Strengthening Women Farmers Roles in "Kaopi" Enterprise: Socioeconomic Analysis and Development Model in Busoa, South Buton

2025-12-26T18:14:13+00:00

Women farmers play a strategic role in developing the cocoa business as a semi-finished ingredient for traditional food in South Buton Regency. However, the cocoa business managed by women farmers still faces various socioeconomic, institutional, and marketing obstacles, so it has not developed optimally. This study aims to: (1) analyze the socioeconomic conditions of female cocoa farmers in Busoa Village, South Buton Regency; (2) identify the challenges and opportunities for developing the cocoa business; and (3) formulate strategies for strengthening the role of female farmers and a model for developing a sustainable cocoa business. This study uses a mixed-methods approach with concurrent triangulation, in which quantitative and qualitative data are collected and analyzed simultaneously to reinforce the research findings mutually. Quantitative data were collected via a census of 51 female farmers and analyzed using descriptive statistics, while qualitative data were analyzed using SWOT and value chain analyses.Perumusan model pengembangan usaha dilakukan menggunakan Business Model Canvas yang diintegrasikan dengan Quantitatuive Strategic Planning Matrix. The research results show that the "Kaopi" business contributes significantly to the household income of women farmers, but still faces limitations in institutional aspects, downstreaming, and market access. This study maps the socioeconomic conditions and empowerment levels of women Kaopi processors, identifies critical points in the business value chain, and formulates an integrative development model that links SWOT analysis, the Business Model Canvas, and the Quantitative Strategic Planning Matrix. This model provides an applicable strategic framework for strengthening the local food agro-industry based on women's empowerment.

Transformation of Agricultural Extension in the Digital Era: Farmers’ Perceptions of the Use of Social Media

2025-12-26T16:56:37+00:00

Farmers’ perceptions play an essential role in the success of agricultural extension activities, as they reflect how farmers receive, understand, and respond to the information provided by extension agents. Differences in perception are often influenced by farmers’ experiences, values, and ability to access digital technology. This study aims to analyze farmers’ perceptions of social media–based agricultural extension and to evaluate changes in their knowledge and attitudes after participating in such activities. The research was conducted in Tenrigangkae Village, Mandai District, Maros Regency, using a survey method by distributing questionnaires to members of the Minasa Baji farmer group. Data were analyzed using the Likert scale to measure perceptions and the Spearman Rank test to assess correlations among variables, while changes were evaluated using the Wilcoxon test with SPSS 20 software. The results showed that farmers’ perceptions of social media–based agricultural extension were categorized as fairly good, with a percentage score of 66%. All innovation attributes—relative advantage, compatibility, complexity, observability, and trialability—were very strongly correlated with farmers’ perceptions (Spearman’s rho > 0.80, p < 0.01) The evaluation revealed an increase of 24.6% in knowledge and 42.3% in attitude, with a total effectiveness of 62.45%. This study offers a novel contribution by integrating innovation attributes with a pre–post evaluation of farmers’ knowledge and attitudes in social media–based agricultural extension.