Integrated Marketing Chain Pattern of Smallholder Rubber Commodities in The Southern Region of Papua Province, Indonesia
Article Sidebar
supply chain,
marketing mapping,
strategic initiatives
Main Article Content
Abstract
Smallholder plantations drive economic growth, provide livelihoods, and support conservation, such as rubber, coffee, and cocoa widely cultivated, including rubber in Papua since the colonial era. This research aims to analyze rubber cultivation's history, development, and challenges in Southern Papua and identify strategies to optimize rubber commodities' supply chain and marketing. The study used qualitative and quantitative approaches, including historical data analysis, interviews with farmers and traders, and analysis of rubber prices from 2009 to 2016. The data are analyzed using the QSPM method to determine strategic priorities based on internal and external factors. The results show that since 1969, rubber development in the region has been facilitated by Catholic missionaries, who played a key role in education and the distribution of rubber seedlings. However, the global decline in rubber prices since 2013 has reduced farmer incomes, with many halting rubber sheet production. Supply chain barriers, such as difficult transportation and a lack of partnerships between farmers and traders, further exacerbate the situation. To address these challenges, the research recommends several strategies. In the short term, rubber plantation rejuvenation and strengthening partnerships between farmers and traders are needed. In the medium term, strengthening cooperatives and financial institutions and supporting production and marketing should be prioritized. In the long term, new processing machinery should be introduced, and medium-scale rubber processing factories should be established—rubber plantations in Merauke face price fluctuations, transportation issues, and weak partnerships. The research suggests rejuvenating plantations, strengthening cooperatives, and building processing factories to improve sustainability.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Ariyawardana, Anoma et al. 2018. “Consumer Response to Climate Adaptation Strategies in the Food Sector : An Australian Scenario.” Ecological Economics 154(September): 383–93. https://doi.org/10.1016/j.ecolecon.2018.08.022.
Ash, Andrew, et al. (2017). "Irrigated Agricultural Development in Northern Australia : Value-Chain Challenges and Opportunities." Agricultural Systems 155(April): 116–25. http://dx.doi.org/10.1016/j.agsy.2017.04.010.
BPS Merauke. (2018). Kabupaten Merauke Dalam Angka Tahun 2018. Merauke.
Digoel, BPS Kabupaten Boven. 2016. No TitleKabupaten Boven Digoel Dalam Angka Tahun 2016. Boven Digoel-Papua. https://bovendigoelkab.bps.go.id/.
Direktorat Jendral Perkebunan. 2019. “Statistik Perkebunan Indonesia 2018-2020.” Secretariate of Directorate General of Estates: 1–82.
Fakthturahman, Nofrizal, Hidayati. 2017. “Peningkatkan Kreatifitas Membangun Usaha Kreatif ( Simulasi Membuat Produk Sabun Cuci Piring ) Di Desa Domo Kecamatan Kampar Kiri Kabupaten Kampar.” Diklat Review: Jurnal manajemen …: 1–4. https://ejournal.kompetif.com/index.php/diklatreview/article/view/143.
Fazio, M. De. (2016). "Agriculture and Sustainability of the Welfare : The Role of the Short Supply Chain." 8: 461–66.
Gardner, Toby A., Marieke S. de M. Kuijper, Joshua R. Phelps, Stefan H. J. Büttner, Jane M. A. Clausen, Rachael E. P. Alix-Garcia, Rafael B. M. Magliocca, & Lera Miles. (2019). "Transparency and Sustainability in Global Commodity Supply Chains." World Development 121: 163–77. https://doi.org/10.1016/j.worlddev.2018.05.025.
Gómez-Luciano, Cristino Alberto, Demetris Vrontis, Alkis Thrassou, and Yioula Melanthiou. 2018. “Collaboration Integration.” Journal of Business Research, 88: 138-148.
Hasdiana, U. (2018). "Teori Semantik Edisi Kedua." Analytical Biochemistry 11(1): 1–5. http://link.springer.com/10.1007/978-3-319-59379-1%0Ahttp://dx.doi.org/10.1016/B978-0-12-420070-8.00002-7%0Ahttp://dx.doi.org/10.1016/j.ab.2015.03.024%0Ahttps://doi.org/10.1080/07352689.2018.1441103%0Ahttp://www.chile.bmw-motorrad.cl/sync/showroom/lam/es/.
Hsieh, Hsiu Fang, and Sarah E. Shannon. 2005. “Three Approaches to Qualitative Content Analysis.” Qualitative Health Research 15(9): 1277–88.
Investment, Indonesia. 2016. “Prospek Dan Arah Pengembangan Agribisnis Karet.” https://www.indonesia-investments.com.
Kipling, Richard P., Sarah L. Taylor, Mark T. Parsons, James S. Fitton, Bruce M. A. Osborne, Andy Whitmore, Paul S. M. Hill, Malcolm J. Glendining, & Ken G. Smith. (2019). "Environmental Modelling & Software To What Extent Is Climate Change Adaptation a Novel Challenge for Agricultural Modellers ?" Environmental Modelling and Software 120(July): 104492. https://doi.org/10.1016/j.envsoft.2019.104492.
Le, Khanh, Michel Hermans, The Duy Bui, and Tam Thanh Nguyen. 2018. “In Agricultural Value Chains in Emerging Economies.” Suma de Negocios 3(3): 154–63. http://dx.doi.org/10.1016/j.jik.2017.03.008.
Liu, G. (2018). "ScienceDirect ScienceDirect The Impact Impact Supply Supply Chain Chain Relationship Relationship Food Food Quality Quality." Procedia Computer Science 131: 860–65. https://doi.org/10.1016/j.procs.2018.04.286.
Mappi, BPS Kabupaten. 2016. Kabupaten Mappi Dalam Angka Angka Tahun 2016. Kabupaten Mappi. https://mappikab.bps.go.id/%0D.
Muchfirodin, Muchamad, Adi Djoko Guritno, Henry Yuliando, and Gadjah Mada. 2015. "Supply Chain Risk Management on Tobacco Commodity in Temanggung, Central Java ( Case Study at Farmers and Middlemen Level )." Italian Oral Surgery 3: 235–40. http://dx.doi.org/10.1016/j.aaspro.2015.01.046.
Muloi, Dishon, Thumbi Mwangi, Eric Fèvre, James Akoko, Gladys Kiiru, Nicholas Bebora, John Mburu, and Eric Nguhiu. 2018. “Value Chain Analysis and Sanitary Risks of the Camel Milk System Supplying Nairobi City, Kenya.” Preventive Veterinary Medicine 159(September): 203–10. https://doi.org/10.1016/j.prevetmed.2018.09.010.
Mutonyi, Sarah, Karin Beukel, and Carsten Nico Hjortsø. 2018. “Relational Factors and Performance of Agrifood Chains in Kenya.” Industrial Marketing Management (March): 0–1. https://doi.org/10.1016/j.indmarman.2018.03.004.
Nafi’ah, Elmi Ulin, and Ruliq Suryaningsih. 2022. “Analisis SWOT Sebagai Upaya Menentukan Strategi Pemasaran Pada Usaha Depot Air Minum Isi Ulang Tirto Utomo Siwalan Mlarak Ponorogo.” Niqosiya: Journal of Economics and Business Research 2(1): 43–62.
Naik, G., & D N Suresh. (2018). "ScienceDirect Challenges of Creating Sustainable Agri-Retail Supply Chains." : 270–82.
Olayide, O. E., Isaac Kow Tetteh, & Labode Popoola. (2016). "Differential Impacts of Rainfall and Irrigation on Agricultural Production in Nigeria: Any Lessons for Climate-Smart Agriculture?" Agricultural Water Management 178: 30–36. http://dx.doi.org/10.1016/j.agwat.2016.08.034.
Raut, Rakesh D, Bhaskar B Gardas, Vaibhav S Narwane, & Balkrishna E Narkhede. (2019). "Improvement in the Food Losses in Fruits and Vegetable Supply Chain - a Perspective of Cold Third-Party Logistics Approach." Operations Research Perspectives 6(January): 100117. https://doi.org/10.1016/j.orp.2019.100117.
Sehnem, Simone, Marcelo A. Jabbour, Charbel J.C. Jabbour, Tânia M. de Sousa Jabbour, and Marcos Paulo Valadão de Oliveira. 2019. "Resources, Conservation & Recycling Improving Sustainable Supply Chains Performance through Operational Excellence : Circular Economy Approach." Resources, Conservation & Recycling 149(May): 236–48. https://doi.org/10.1016/j.resconrec.2019.05.021.
Simatupang, David Oscar. 2017. “Vegetable Commodity Supply Chain Integration Between Productivity of Transportation, the Farm Share and Margin of Measurement for Profits at North Sulawesi.” KnE Life Sciences 2(6): 305.
Song, Malin, Xin Cui, and Shuhong Wang. 2018. “International Journal of Production Economics Simulation of Land Green Supply Chain Based on System Dynamics and Policy Optimization.” Intern. Journal of Production Economics (March 2017): 0–1. https://doi.org/10.1016/j.ijpe.2018.08.021.
Ssennoga, Francis, Godfrey Mugurusi, & Pros Nagitta. (2019). "Food Insecurity as a Supply Chain Problem. Evidence and Lessons from the Production and Supply of Bananas in Uganda." 3.
Wu, Yong ning, Pei Liu, and Jun shi Chen. 2018. “Food Safety Risk Assessment in China: Past, Present and Future.” Food Control 90: 212–21. https://doi.org/10.1016/j.foodcont.2018.02.049.
Zilberman, David, Anika H. L. Bregman, A. P. Dube, and J. L. Swinnen. 2018. “Consumer Response to Climate Adaptation Strategies in the Food Sector : An Australian Scenario.” Italian Oral Surgery 3(September): 0–1. http://dx.doi.org/10.1016/j.agsy.2017.04.010.
Zilberman, David, Liang Lu, & Thomas Reardon. (2017). "Innovation-Induced Food Supply Chain Design." Food Policy. http://dx.doi.org/10.1016/j.foodpol.2017.03.010.